Home Exhibitors Visitors Visitor Marketing Venue Contact  
     
   
 
 
 
 
 

  Get Updates

 
 
  Optical Middle East 2009
 
Geographic Visitor Target Area
 

Visitor will be targeted primarily from the Arabian Gulf countries of the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar and Bahrain, plus Iraq, Iran and Yemen. It is likely that over 60% of the visitors will come from these countries.

We will expect the remaining visitors to breakdown as follows: Other Middle East (Egypt, Libya, Tunisia, Syria, Lebanon, Jordan etc) circa 17%, Africa (Sudan, Nigeria, Tanzania, Kenya, etc) circa 10%, Caspian & Black Sea States/ Russia (Turkmenistan, Azerbaijan, Kazakhstan, Uzbekistan etc) circa 6%, Indian Sub-Continent (India, Pakistan etc) circa 7%.

 

Prime Visitor Target Markets

 

United Arab Emirates   Qatar   Qatar   Bahrain

Saudi Arabia   Oman   Kuwait    Iran   Iraq    Yemen

 
Wider Visitor Target
       
Jordan Eritrea Afghanistan Uzbekistan
Syria Somalia India Turkmenistan
Lebanon Nigeria Kyrgyzstan Kazakhstan
Egypt Kenya Tanzania Armenia
Sudan Ethiopia Tajikistan Turkey

Libya

Pakistan Azerbaijan Russia

Visitor Promotional Plan
       
Regional Newspaper Advertising Campaign with colour advertising in the business sections of leading dailies including:
 
UAE    
  Khaleej Time   English
  Gulf News   English
  Al Bayan   Arabic
  Al itihad   Arabic
  Al Khaleej   Arabic
     
Bahrain    
  Gulf Daily News   English
  Al Ayam   Arabic
     
Qatar    
  Gulf Times   English
  Arrayah   Arabic
     
Oman    
  Oman Daily Observer   English
  Al Watan   Arabic
     
Saudi Arabia    
  Saudi Gazette   English
  Al Sharaq Al Awsat   Arabic
     
Kuwait    
  Arab Times   English
  Al Watan   Arabic
 
Over 200 Radio Commercials on business drive time radio on
popular stations including Emarat and Emirates Radio 2 FM
 
Extensive full colour advertising in regional ophthalmic, medical, health, retail and business publications
 
Target regional mailing campaign including:
 
a) Full colour A4 newsletters & visitor invitation mailings  X 60,000 plus
b) Email Shots X 80,000 plus 10 email campaign
c) VIP mailings X 5000 plus
 

  Major Press Relations Campaign

A full service public relations agency will be retained for full year leading up to the exhibition. regular press releases will be sent to all regional national media as well as to all specialist publication. Provides and reviews will be arranged with key magazines and leading Gulf Daily Newspapers. Exhibitors will be encouraged to send us their news for release which will also be included in our own newsletters and news section of the show website. Press conference will take place just before the exhibition and full press centre will be open throughout the event
 
Event Website
The show website will carry up to the minute information for exhibitors and visitors. The site will be promoted in all advertising and marketing materials and will linked to wide range of regional retail and business websites. Exhibitor information will be included and updated on regular basis.

www.opticalexhibition.com

 

 
 
       
   
Copy Rights © 2008 Optical Middle East